Issue link: https://lombardparks.uberflip.com/i/1269752
Lombard Park District 44 Chapter Two Program Life Cycle Stages Introduction Growth Mature Decline Getting a program off the ground, heavy marketing Interested customer base, high demand, not as intense marketing Steady performer, reliable success Signs of tailing off, increased competition Tai Chi Bags Tournaments Volleyball Flag/Touch Football Zumba Swim Lessons Aquatics Special Events Swim Team Sullivan's Karate Fencing Drop-in Adult Athletics 55 Alive Mixed Media Meadowlark Quilt Club Parent Tot Computer Tots Sticks for Kids Golf Teen Dance Little Kickers Yoga Fitness Center Water Aerobics Adult Swim Shotokan Karate Adult Softball Over 30 Baseball Adult Basketball Senior Trips Lilac Town Seniors Lilac Town Senior Chorus Kiddie Campus Preschool Parties Pee Wee Gym Messy Art Saturday Men's Golf League Tue. & Wed. Women's Golf League Teen Night at Pool Open Gym Youth Soccer Youth Basketball Youth Softball T-ball Tennis Lessons Power Sculpt Taekwondo Adult Golf Lessons Monday Business Golf League Wednesday Business Golf League Band Night Any program area in decline, such as Taekwondo and adult golf lessons should be targeted for repositioning or deletion. Mature programs should be monitored closely in order to prevent decline in registrations. Some agencies, in order to develop accountability for an increased percentage of introductory programs, establish a performance measurement indicating new programs initiated by each staff member. The life cycle analysis should be completed on an annual basis with an intended goal of raising the introductory/growth program percentages. Age Segment Analysis Park and recreation systems should strive for an equitable balance of off erings for various age segments, including: • Youth under age fi ve • Youth ages 6-12 • Youth ages 13-18 • Young adults 19-54 • Older active adults 55-64 • Seniors 65 and above The percentage of program off erings in each age category should closely match community demographics. The following chart shows the age segment percentages. This information was calculated by reviewing the 2012 winter, summer, and fall program off erings listed in the Activity Guide and counting the number of programs off ered for each segment. Programs and events off ered for all ages, such as family special events, were not included in the list. . LPD Program % Population % • Youth under age fi ve: 295 13.7% 6% • Youth ages 6-12: 393 18.3% 1.5% • Youth ages 13-18: 427 19.8% 6.3% • Young adults 19-54: 333 5.5% 50.5% • Older active adults 55-64: 362 16.8% 11.5% • Seniors 65 and above: 343 15.9% 14.2%