Issue link: https://lombardparks.uberflip.com/i/1269752
Lombard Park District 102 Chapter Four Website and Online Presence • The Website can appear bland. An up to date calendar with scrolling events, images, contests, etc. can get users excited about the off erings. The addition of scrolling images with information regarding events and programs adds an interactive piece to a Website. Users click on the image or information and the link directs them to more information or directly to online registration. • Online registration (31%) is higher than the Leisure Vision database of Illinois agencies (25%). Online registration will undoubtedly increase in the future, so continuous Website evaluation is needed to keep up with technology trends. An annual evaluation is recommended, including external customer feedback through focus groups. • Adding photos or videos to pages on your Website can have a much quicker "sell" than the current text-only approach. • To keep up to date with current technology trends, the applications and wireless application protocol (WAP) enabled Website Lombard has created can easily be viewed by smart phone and tablet users. The Google Map view on the Maps & Amenities section of the Parks/Facilities tab is a nice feature. • Facebook and Twitter accounts currently keep the community informed and connected to the Park District. Other avenues to increase social media are Flickr and YouTube. These sites can display photos and videos. • The use of an interactive program guide is a nice feature for users. A PDF version is also available for users who may want to print the guide if they have misplaced their original. • Developing a volunteer program can create a sense of community involvement and has the ability to raise revenue while decreasing staff expenses. Using the Website once the program is further in development will help promote opportunities and share the benefi ts of the volunteer program. • Incorporate Geographical Information System (GIS) with registration software to develop a demographic analysis with the use of visual maps.