Issue link: https://lombardparks.uberflip.com/i/1269752
Districtwide Comprehensive Master Plan 101 Plan Recommendations Activity Guide • Diff erentiate programs for Active Adults and Seniors, including switching the current heading of Adults and Senior Programs in the Activity Guide. Programming for these individual age segments are becoming increasing important as the population ages. • Marketing for park and recreation agencies has become a vital area. In addition to the current full time staff member dedicated to marketing, adding a half time position can assist with additional support and the opportunity of being more strategic. • A positive marketing tool to refl ect the District's brand would be to create a new title for the Activity Guide. • Construct a key in the Activity Guide that instructs readers on how to read information in the program guide. • Use caution if considering eliminating a hard copy of the Activity Guide • Review program titles. Customers generally look at the price fi rst, than the program title when determining whether or not to register for a class. Developing more creative titles may help attract more registrations. • Review program descriptions and make sure they include features, attributes, and benefi ts. Identify the "hook" that will entice people to register in each description. • Include a reference box on the "birthday parties" page that includes brief rental information and a page number the information can be found on. • Design more visually appealing and creative looking special event pages in the Activity Guide that includes photos from previous events. It would also be a good idea to market sponsors/partners for these events on these pages. • Include phone numbers and/or email addresses for Administrative Staff as well as contact information for Recreation Staff . This promotes open communication and ease of accessibility for the District. In addition, promoting or highlighting a few program/instructional staff in each Activity Guide brings a personal and approachable touch to the programs. Positive customer testimonials are also an important form of marketing.