Issue link: https://lombardparks.uberflip.com/i/1269752
Lombard Park District 100 Chapter Four • Formulize a process using HHC Core Program Assessment which ensures the alignment of programs to future resident needs and the fi nancial viability of programs. • According to the 2013 Lombard Household Survey Results, the top three program areas the community has a high level of need for are Culinary programs, Nature programs/environmental education, and Adult fi tness and wellness programs. Staff should review the 2013 Lombard Household Survey Results on page 10 of this Recreation Assessment for additional community programming needs. • To assist with increasing Nature programs/environmental education, there may be an opportunity to cooperative ventures with the Forest Preserve District of DuPage County. • Although adult fi tness and wellness programs have the greatest number of off erings, there are still a substantial percentage of households who feel their need is not met. Staff should continue to expand programming in this program area due to community input. Nutritional and wellness off erings may help fi ll the need for both culinary and fi tness types of programming. • Hiring contractors to instruct classes in parks is a regional trend and can be a new revenue source for the District. This may include exercises like P90x or Insanity. Marketing Approaches • Have a Director's message in seasonal catalogs highlighting specifi c programs and/or event successes or highlighting upcoming programs/events in the current edition of the catalog. Currently the board president has a message, this message can also provide highlights if there is no director's message. • Highlighting maintenance related projects staff have completed at parks/ facilities. Providing education about sustainable practices the District follows and educating residents about sustainable practices they can implement at home. • Creation of consumer advisory panels for specifi c user groups to meet with staff to review quality and opportunities for improvement in programs or services. • Highlighting community relationships with affi liates, businesses, etc. Honor sponsors and volunteers at Board meetings. • Adding customer testimonials about programs, projects or facility visits to the catalog/website can help brand and image. • Adding home phone numbers on Board of Commissioner page can promote welcomed communication (currently, just email addresses). • If a volunteer program is created, a "thank you" event promotes brand/image. • Add press releases to website promoting park district highlights. • Highlighting survey results and explaining the direction the district will go with this new information from residents. • Highlight a specifi c park or two in each catalog, tell a brief history and future plans. • Anything environmental or health/fi tness related are hot topics. Promote what Lombard is already doing in these categories. • Staff and Board speaker's bureau to present an overview of the District to community groups.